Content Design | Snapdragon Strategy

Content Design

Organizations

Autodesk
AT&T Interactive
Hewlett-Packard
Facebook
Google (Maps, smarthome)
BrightRoll

Yahoo!
Orchid
WeightWatchers
GetFeedback (Survey Monkey)
LA County Department of Public Health
Centers for Medicare

Activities

Project vision alignment
Top tasks workshop
Customer journey mapping
GV design sprint facilitation
Content-related research
Persona design
Content audits
Messaging frameworks & modeling
Content development / UX writing

Tooltips, guidance, and documentation
Product guides / walk-through
Release notes
Wordlists and taxonomies
Content style guides
Quick reference guides
Governance and process design
Change management

Tools

Optimal workshop
Usertesting.com
Survey tools
Notion
Word/Excel/Gdocs
Airtable
Miro/Mural

Figma
Marvel
Proto.io
Lucidchart
Powerpoint/Keynote/Slides
Screaming Frog
SEO tools

Samples
In order of recency, spanning 2012-2021

Content Design Case Studies

Content Design Case Studies

Some favorite content design projects with Google, HP, Orchid, and WeightWatchers

Content Styleguide for Orchid.com

Content Styleguide for Orchid.com

Orchid's Product writing styleguide. Product is a VPN with bandwidth-sharing via blockchain that lets users earn crypto.

UI Text Guidelines for Orchid

UI Text Guidelines for Orchid

UI text Quick Reference guide for the product design team at Orchid

Design Sprint - Admin Panel and Notifications

Design Sprint - Admin Panel and Notifications

My role was content design and GV design sprint facilitation. We developed a new admin panel with notifications for our enterprise ad management tool.

Design Thinking for Content Creators: IDW Conference Speaker Lineup

Design Thinking for Content Creators: IDW Conference Speaker Lineup

I was a speaker at Information Design World's 2017 conference. My topic was Design Thinking for Content Creators. I spoke about how to use design methodology to generate content that solves user problems.

Google Local Explore Project

Google Local Explore Project

I worked closely with rockstar Google researcher Jens Reigelsberger on this project which led to shipping the local exploration experiecne within Google Maps. My role was to consider user intents when exploring locally at home or when traveling. I worked with another content designer to to generate hundreds of intent stratements informed by research insights and logic frameworks.

Google Collaborative Maps - Content Design

Google Collaborative Maps - Content Design

I worked closely with the Product Manager and researcher on "Candyshop" a project around collaborative mapping. I consulted with them by providing guidance and writing revised UI copy that enriched the user experience without distracting from the task at hand.

HP Servers Division - Content Strategy

HP Servers Division - Content Strategy

In 2012, as a consultant in HP's server division, I held a hybrid researcher, strategist, and content design role. This was my final presentation to the team of over 100 people.

HP Server Division - Content Strategy Workshop

HP Server Division - Content Strategy Workshop

As a consultant to HP's server divsion, I was responsible for sharing better content development methods, processes, and governance practices. To help them be successful, I also led training efforts to promote effective change management inside the organization.