You'll be amazed by how amazing you are.

My system gets breakthrough results for teams and individuals.

I coach founders, leaders, entrepreneurs, engineers, strategists, designers, and product owners.


8-Factor Success Coaching is a proprietary, strengths-based coaching method developed by Shira Kates. Coaching is offered to Snapdragon’s business clients and a handful of individuals each year. 


How it Works

We’ve identified the key 8 factors that determine individual success and we measure proficiency in each area, as defined by a person’s current or aspirational career path. Then, we follow a 4-step process to achieve results.


Snapdragon’s Coaching offerings for business are popular with our corporate clients and agencies seeking:

– A senior-level person to help employees accelerate their leadership

– A coach to move the needle for a particular employee on a particular development area

– A coach to help product managers, designers, and engineers pitch their ideas and sell presentations/demos with confidence

– A coach to establish operational process and norms for a team that is scaling quickly

– A coach to diffuse tension or mediate 

– A seasoned leader to bring a sophisticated design sensibility to a client pitch or presentation.




Up to 8 hours of one on one coaching for your team each month

  • PLUS one 90 min workshop or client pitch

  • Plus Slack or chat support




  • Up to 10 hours of 1-on-1 coaching with Shira each month, Plus choose one:

    • A detailed weekly report

    • Slack or chat support




Up to 20 hours of one-on-one coaching with Shira for your team each month



Up to 20 hours per month with Shira across a combination of 1-on-one coaching, workshop facilitation, and team brand & process coaching




Up to 20 hours of one-on-one coaching with Shira for your team each month

  • Plus work with every team member to write & track S.M.A.R.T. quarterly goals

  • Plus a detailed weekly report

  • Plus Slack or chat support




Up to 20 hours per month of one-on-one coaching with Shira

  • Plus one 90 minute workshop

  • Plus facilitation of weekly design crit 

  • Plus Slack or chat support


One-on-one coaching is appropriate for people who are ready for breakthrough results from coaching and feel personally connected to at least one of these statements:


  • You’ve built up significant career capital and you’re ready to transition to remote work

  • You’re ready to launch your own business or startup

  • You enjoy working in tech and want to take your career to the next level

  • You want to explore switching career tracks within tech 

  • You’re an individual contributor considering a move into management -- or vice versa

  • You’re a woman or minority frustrated with tech culture and seeking better opportunities

  • You’re committed to sharing your knowledge with others as a thought leader in 2019

  • You’re seeking a new role in design, product, or engineering

  • You’re struggling to navigate poor leadership, politics, or difficult personalities at work



  • 2 hour deep-dive to kickstart your breakthrough coaching journey

  • Exercises to assess your strengths and establish a baseline for the 8-Success Indicators

  • Your Custom Radical Breakthrough Plan

  • 8 additional hours of one-on-one time we can use however you like.

  • And a personalized report with concrete steps to improve your online presence and establish yourself as a thought leader.