BRAND

It's in our DNA

Snapdragon's founder, Shira Kates, is a former brand agency Creative Director who has worked on brands like Autodesk, Charles Schwab, Google, Yahoo, Travel Channel, and dozens of startups.


Our clients get it: A strong brand empowers experience design. ​Your brand naturally shapes the way products and services are designed, developed, and launched. 

 

BRAND AUDIT

Bootcamp for Brands

We recommend a brand audit for existing brands where a refresh, evolution, or rebrand is indicated. 

We'll review every internal and public-facing brand experience and we'll study your brand perception alongside any competing brands with:

  • Employees

  • Partners

  • Customers

  • Industry SMEs

This process takes about 7-10 days. Afterwards, we'll give you a polished report of our findings and recommendations to manage and strengthen the brand over the next two years. 

BRAND DESIGN

Beyond the Visual

Your mission, vision, and values are at the core of your brand and should be apparent in everything you do. We will start in this area as we develop your narrative; the story of your brand.

From there, we will create your brand guidelines and assets. This may include any or all of the following:

  • Brand guidelines deck

  • Brand tenets deck

  • Brand writing and tone styleguide

  • UI text styleguide

  • Social media guidelines

  • Logo

  • Tagline

  • Color palette

  • Fonts


Check out a recent project