BRAND
Shira Kates, is a former brand agency Creative Director who has worked on brands like Autodesk, Charles Schwab, Google, Yahoo, Travel Channel, and dozens of startups. My clients get it: A strong brand empowers customer experiences.
BRAND AUDIT
Bootcamp for Brands
We recommend a brand audit for existing brands where a refresh, evolution, or rebrand is indicated.
We'll review every internal and public-facing brand experience and we'll study your brand perception alongside any competing brands with:
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Employees
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Partners
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Customers
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Industry SMEs
This process takes about 7-10 days. Afterwards, we'll give you a polished report of our findings and recommendations to manage and strengthen the brand over the next two years.
BRAND DESIGN
Beyond the Visual
Your mission, vision, and values are at the core of your brand and should be apparent in everything you do. We will start in this area as we develop your narrative; the story of your brand.
From there, we will create your brand guidelines and assets. This may include any or all of the following:
Brand guidelines deck
Brand tenets deck
Brand writing and tone styleguide
UI text styleguide
Social media guidelines
Logo
Tagline
Color palette
Fonts